Games for events enhance engagement at live events and increase lead generation and booth interaction by providing an innovative branded audience experience. Event games combine a point of presence display, leaderboard or prize and are themed around a brand's product. Event attendees play the game, learn about the product, and enter a competition to win a prize. Prizes can be real or virtual.
Social media games can achieve a high viral coefficient, driving engagement and completion rates from a demographically diverse audience. They provide a unique opportunity to enhance brand awareness, improve customer retention & conversion rates, and promote brand identity. The personalized and entertaining experience creates a positive emotional connection between player and brand.
Branded games use the interactive and social components of games to the advantage of a brand, making it an effective way to engage potential customers. By creating a fun and memorable gaming experience, branded games increase brand awareness and name recognition. Branded games can also be used to collect valuable data and insights from players through sign-ups, sharing, and seamless polling.
Serious games promote problem-solving skills, critical thinking, and empathy for people from different backgrounds. Games-for-good can be used to challenge people's perceptions and biases, inspiring real-world action and results. Custom simulations can be created specifically for social change purposes, such as impact games that teach about complex social issues in a safe and immersive environment.
Entertainment games showcase an IP's unique aspects attracting new audience and engaging existing fans with an immersive experience. Gamified content increases website traffic and calls to action. Games can be used to gain insight from player journeys that provide analytics to drive primary content direction - for example narrative or character development towards extending the life of a franchise.
Game-based learning is an engaging way to onboard and train. An interactive environment allows users to gain knowledge through simulations & challenges without worrying about real-world repercussions, while emotionally connecting with the training materials to improve their understanding. Game-based learning can be used to create personalized learning plans leading to higher learning outcomes.