News Games let you play with your brand

Play with your brand - receive your FREE custom report for news games

Learn how a custom-made news game can help your brand

Newsgames can be an effective tool for user acquisition and branded audience experience. They are a branch of “serious games,” or games that are built with purposes other than pure entertainment.

Newsgames utilize journalistic principles to inform users about topics related to the news by walking them through the context of complex situations or systems that are difficult to explain without experiencing firsthand. They can provide an immersive and interactive experience for users, which can be a great tool for user acquisition and branded audience experience.

Newsgames can be used to educate users on complex topics or systems related to their industry in an engaging and interactive way, which can help to build brand awareness and loyalty.

We make unique cross-platform news games, designed for your brand, tailored to your customers, optimized for your budget, focused on your results.

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Play with your BrandTM

Gain more customers and more insight with Hypersurge®, a gamification service that connects users with brands through play. With over 1,000,000,000 brand engagements to date, our custom-made, cross-platform games showcase your brand and acquire insight from player behavior.



Branded games achieve CTR (click-through rates) 8x higher than most static advertising units.



Games achieve high virality and completion rates with average view times of more than 2 minutes.

Behavioral marketing

Behavioral marketing

Marketing games can learn from players and gain brand insight through their in-game choices.

Our optimized process

Consultation and written specification


We do it with you

Rapid 5-15 day development process


We do it for you

Game released to distribution channels


We do it for you

Measure and learn from players’ choices


We do it with you

Disney XD
Cartoon Network
Proctor & Gamble
Your brand here

Is your brand looking for a unique, innovative and cutting edge marketing strategy to increase sales, user engagement and customer loyalty? We create world class games that showcase your brand.