News Games let you play with your brand

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Learn how a custom-made news game can help your brand

Newsgames are a genre of video games that apply journalistic principles to their creation. They are a branch of “serious games,” or games that are built with purposes other than pure entertainment.

Newsgames can provide context to complex situations or systems that are difficult to explain without experiencing firsthand. They are a young genre of digital journalism that have great journalistic potential when using the correct choice of mechanics and dynamics that allows.

Newsgames can be used to expand on stories so the audience can learn more about the information in an immersive way. They can also serve as a means of participating in public discourse, utilizing the unique affordances of the medium to engage.

Although newsgames are far from being considered an established news format, games that have been developed so far show great potential in doing so. Games allow us to address systems instead of stories, and, in some ways, they can offer more depth.

We make unique cross-platform news games, designed for your brand, tailored to your customers, optimized for your budget, focused on your results.

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Play with your BrandTM

Gain more customers and more insight with Hypersurge®, a gamification service that connects users with brands through play. With over 1,000,000,000 brand engagements to date, our custom-made, cross-platform games showcase your brand and acquire insight from player behavior.

Our optimized process

Consultation and written specification


We do it with you

Rapid 5-15 day development process


We do it for you

Game released to distribution channels


We do it for you

Measure and learn from players’ choices


We do it with you

BBC Radio One
Cartoon Network
Disney XD
White Castle
Your brand here

Is your brand looking for a unique, innovative and cutting edge marketing strategy to increase sales, user engagement and customer loyalty? We create world class games that showcase your brand.