Messenger Games let you play with your brand

Learn how a custom-made messenger game can help your brand

In a recent survey of over 1,900 US adults, more than one third (36%) of smartphone users reported using instant messaging apps like WhatsApp, Kik, or Facebook Messenger. Not surprisingly, these apps are particularly popular with the Millennial set—nearly half (49%)of smartphone owners ages 18-29 use messaging apps, and 41% use apps like Snapchat that automatically delete sent messages. Adding games to messenger and chat apps boosts engagement and user retention, and brings trust based referral traffic to those games. Ideal for branded games.

Sources: [1]

We make unique cross-platform messenger games, designed for your brand, tailored to your customers, optimized for your budget, focused on your results.


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Measurable results

Messenger Games outplay the competition. Designed to be compelling, engagement and completion rates outperform alternative digital ad units.

   8x increase in click-through rates
   6x brand awareness lift
   $0.02* per user engagement


The personalised and entertaining experience creates positive emotional connection between player and brand. Plus, with inbuilt social referral systems, these games can achieve a high viral coefficient, driving the effective cost per unique user engagement down by as much as half.

Sources: [3] [4] [5] [6] (* from)

Play with your BrandTM

Gain more customers and more insight with Hypersurge®, a gamification service that connects users with brands through play. With over 1,000,000,000 brand engagements to date, our custom-made, cross-platform games showcase your brand and acquire insight from player behavior.


Performance

Branded games achieve CTR (click-through rates) 8x higher than most static advertising units.

Engagement

Games achieve high virality and completion rates with average view times of more than 2 minutes.

Behavioral marketing

Marketing games can learn from players and gain brand insight through their in-game choices.

Brands we've played with

Activision
BBC
Disney
Hasbro
Verizon
Yahoo
Adidas
Aviva
Bic
Cartoon Network
Disney XD
Garmin
Lifetime
Proctor & Gamble
BBC Radio One
SPAM
White Castle
Your brand here




Is your brand looking for a unique, innovative and cutting edge marketing strategy to increase sales, user engagement and customer loyalty? We create world class games that showcase your brand.

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