Branded Games let you play with your brand

Learn how a custom-made branded game can help your brand

Branded games integrate brands into video games to advertise products, services or viewpoints. With the growth of the internet, branded games have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Branded games theoretically promote repeated traffic to websites and reinforce brands. Users choosing to register to be eligible for prizes can help marketers collect customer data. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or viral marketing.

Sources: [1]

We make unique cross-platform branded games, designed for your brand, tailored to your customers, optimized for your budget, focused on your results.


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Measurable results

Branded Games outplay the competition. Designed to be compelling, engagement and completion rates outperform alternative digital ad units.

   8x increase in click-through rates
   6x brand awareness lift
   $0.02* per user engagement


The personalised and entertaining experience creates positive emotional connection between player and brand. Plus, with inbuilt social referral systems, these games can achieve a high viral coefficient, driving the effective cost per unique user engagement down by as much as half.

Sources: [3] [4] [5] [6] (* from)

Play with your BrandTM

Gain more customers and more insight with Hypersurge®, a gamification service that connects users with brands through play. With over 1,000,000,000 brand engagements to date, our custom-made, cross-platform games showcase your brand and acquire insight from player behavior.


Performance

Branded games achieve CTR (click-through rates) 8x higher than most static advertising units.

Engagement

Games achieve high virality and completion rates with average view times of more than 2 minutes.

Behavioral marketing

Marketing games can learn from players and gain brand insight through their in-game choices.

Brands we've played with

Activision
BBC
Disney
Hasbro
Verizon
Yahoo
Adidas
Aviva
Bic
Cartoon Network
Disney XD
Garmin
Lifetime
Proctor & Gamble
BBC Radio One
SPAM
White Castle
Your brand here




Is your brand looking for a unique, innovative and cutting edge marketing strategy to increase sales, user engagement and customer loyalty? We create world class games that showcase your brand.

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