Branded games integrate brands into video games to advertise products, services or viewpoints. With the growth of the internet, branded games have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Branded games theoretically promote repeated traffic to websites and reinforce brands. Users choosing to register to be eligible for prizes can help marketers collect customer data. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or viral marketing.
We make unique cross-platform branded games, designed for your brand, tailored to your customers, optimized for your budget, focused on your results.
Branded Games outplay the competition. Designed to be compelling, engagement and completion rates outperform alternative digital ad units.
The personalised and entertaining experience creates positive emotional connection between player and brand. Plus, with inbuilt social referral systems, these games can achieve a high viral coefficient, driving the effective cost per unique user engagement down by as much as half.
Gain more customers and more insight with Hypersurge®, a gamification service that connects users with brands through play. With over 1,000,000,000 brand engagements to date, our custom-made, cross-platform games showcase your brand and acquire insight from player behavior.