Gamification is a marketing strategy that involves incorporating gaming concepts and mechanics into non-game settings to encourage user engagement. Advertisers are increasingly using gamification to promote social engagement in an enticing and creative way.
By introducing game-related activities to their marketing strategy, businesses can boost engagement, grow their customer base, increase sales, and improve customer retention rates. Gamification helps customers express themselves, share personal narratives, and validate emotions in an authentic way that aligns with the goals of a business.
It can also make ads more compelling by creating a more immersive experience for consumers. Rather than simply being shown an ad, consumers are interacting with it and given an opportunity to win a prize, sweepstakes entry, or points just by playing a game.
This encourages consumers to spend more time seeing the brand and increases the likelihood that they will use a reward they earned. Gamification is a game-changing strategy for brands to boost interaction and crowdsourcing, and it is especially popular with Gen Z and young Millennial consumers.
We make unique cross-platform gamification adverts, designed for your brand, tailored to your customers, optimized for your budget, focused on your results.
Gain more customers and more insight with Hypersurge®, a gamification service that connects users with brands through play. With over 1,000,000,000 brand engagements to date, our custom-made, cross-platform games showcase your brand and acquire insight from player behavior.
We do it with you
We do it for you
We do it for you
We do it with you
Is your brand looking for a unique, innovative and cutting edge marketing strategy to increase sales, user engagement and customer loyalty? We create world class games that showcase your brand.
