Newsgames are a genre of games that attempt to apply journalistic principles to their creation. They can fall into multiple categories, including current events, documentary, simulations of systems, and puzzle and quiz games. This genre of game is usually based on real concepts, issues, or stories, but the games can also be a hybrid representation of the original research, offering players a fictional experience based on real-world sources. They can also be thought of as the video game equivalent of political cartoons.
We make unique cross-platform news games, designed for your brand, tailored to your customers, optimized for your budget, focused on your results.
News Games outplay the competition. Designed to be compelling, engagement and completion rates outperform alternative digital ad units.
The personalised and entertaining experience creates positive emotional connection between player and brand. Plus, with inbuilt social referral systems, these games can achieve a high viral coefficient, driving the effective cost per unique user engagement down by as much as half.
Gain more customers and more insight with Hypersurge®, a gamification service that connects users with brands through play. With over 1,000,000,000 brand engagements to date, our custom-made, cross-platform games showcase your brand and acquire insight from player behavior.