Advertising Games let you play with your brand

Learn how a custom-made advertising game can help your brand

Advertising games (advergames) are video games containing an advertisement for a product, service, or company. Some advergames are created by a company with the sole purpose of promoting the company itself or one of its products, and the game may be distributed freely as a marketing tool. Other times, an advergame can be a regular popular video game, which may be sponsored by a company, and include advertisements within the game for the sponsoring company; for example you might see a character drink a particular brand of soft drink, or a race car might drive past a billboard advertising a certain snack food. Advergames have become popular with the rise of the internet.

Sources: [1]

We make unique cross-platform advertising games, designed for your brand, tailored to your customers, optimized for your budget, focused on your results.

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Measurable results

Advertising Games outplay the competition. Designed to be compelling, engagement and completion rates outperform alternative digital ad units.

   8x increase in click-through rates
   6x brand awareness lift
   $0.02* per user engagement

The personalised and entertaining experience creates positive emotional connection between player and brand. Plus, with inbuilt social referral systems, these games can achieve a high viral coefficient, driving the effective cost per unique user engagement down by as much as half.

Sources: [3] [4] [5] [6] (* from)

Play with your BrandTM

Gain more customers and more insight with Hypersurge®, a gamification service that connects users with brands through play. With over 1,000,000,000 brand engagements to date, our custom-made, cross-platform games showcase your brand and acquire insight from player behavior.


Branded games achieve CTR (click-through rates) 8x higher than most static advertising units.


Games achieve high virality and completion rates with average view times of more than 2 minutes.

Behavioral marketing

Marketing games can learn from players and gain brand insight through their in-game choices.

Cartoon Network
Disney XD
Proctor & Gamble
BBC Radio One
White Castle
Your brand here

Is your brand looking for a unique, innovative and cutting edge marketing strategy to increase sales, user engagement and customer loyalty? We create world class games that showcase your brand.